Business Development Manager
Company: Steer
Location: Waltham
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Steer offers a suite of software
tools for today's automotive repair shop. We combine a mix of
software tools that a repair shop needs to run a highly profitable
shop, in one user-friendly, cost-effective platform. Through the
Steer suite, we allow the shop owner to get back to focusing on
what matters, and to stop worrying about marketing and customer
retention. Steer began as an online directory for drivers to find a
local mechanic. Fast forward to today, Steer has launched a
complete Customer Relationship Management (CRM) marketing suite,
complete with text messaging, email automation, direct mail
integration, reputation management, appointment reminders,
declined/recommended services, and many other features. We are
always innovating and we are proud to be a leader in the automotive
repair industry. In August 2024 Steer acquired AutoOps - the leader
in modern, intelligent, and fully integrated scheduling software
for auto repair shops. AutoOps allows customers to smoothly
schedule through a shop's website and Google Business Profile.
About The Role The Business Development Representative (BDR)
Manager is a high-impact leadership role responsible for fueling
Steer's growth engine. You will hire, coach, and lead a team of
BDRs who are the top-of-funnel engine for our sales organization.
Your primary goal is to drive consistent, high-quality pipeline
generation. You are not just a dashboard manager; you are a
hands-on coach who listens to calls, provides live and planned
feedback, and helps your team break through noise to connect with
shop owners. Success in this role is measured by the volume of
demos booked by your team, demos won from leads generated by your
team, and the career progression of the reps under your leadership.
You will be in the trenches with your team - running call blitzes,
refining messaging, and creating a culture of hustle, grit, and
success. This is a hybrid role that will be in our Waltham, MA
office 3 days a week. You Will Team Leadership & Development: Hire,
onboard, and train top-tier BDR talent. Build a culture of
continuous learning and high performance. Coaching & Enablement:
Conduct daily/weekly call reviews and role-play sessions. Provide
real-time feedback on email sequences, cold calling techniques, and
objection handling. In partnership with Sales Enablement, create,
maintain, and update the "BDR Playbook" with best practices for
prospecting auto repair shops. Strategy & Operations: Analyze
metrics (activity, conversion rates, connect rates) to identify
bottlenecks and areas for improvement. Collaborate with Marketing
and AE Managers to align outbound efforts with campaigns and
inbound lead flow. Pipeline Generation: Own the monthly and
quarterly pipeline targets for the BDR organization. Ensure a
consistent feedback loop between BDRs and Account Executives
regarding lead quality and handoff processes. Reporting: Provide
accurate forecasts of pipeline generation to Sales Leadership.
Track individual and team performance against KPIs (Calls, Demos
Booked, Sit Rate, Demos Won, etc.) You Have Must Have: 2-4 years of
experience in B2B SaaS sales, with at least 1 year in a manager
role (e.g., BDR Manager, Team Lead). Proven "Player-Coach" Ability:
You lead by example. You aren't afraid to pick up the phone and
show a rep how it's done. Data-Driven Mindset: You understand the
math of sales (conversion rates, activity metrics, etc) and use
data to make coaching decisions. Exceptional Communication: You can
give direct feedback with empathy and articulate complex strategies
clearly. Self-Starter Mentality: You can build scalable processes
while thriving in a fast-paced, ambiguous environment without
needing to be told what to do next. Nice to Have: Experience in the
automotive industry or selling to SMB/blue-collar verticals.
Experience scaling a BDR team. Track record of promoting BDRs into
closing roles. Familiarity with Hubspot and Nooks Interview Process
Initial Screen (Lead Recruiter) Hiring Manager Interview (Sales
Manager) Career Journey Interview (Director, People) Sales
Presentation (Sales Leadership) Reference Checks We Offer 100%
employer-paid medical insurance Flexible PTO (15-day minimum)
Generous parental leave 401k Learning stipend & WFH equipment
Latest technology tools Collaborative, innovative work culture
Career growth opportunities Why Join Steer? At Steer, we align our
mission of transforming the auto repair experience for shop owners
and their customers with your passion for growth, innovation, and
excellence. Here, you'll find opportunities to expand your skills,
take on career-shaping challenges, and contribute to the future of
the auto repair industry, all while enjoying comprehensive benefits
and flexible work arrangements to support your well-being. Join
Steer to be part of a forward-thinking, flexible, and collaborative
culture where you are empowered to do meaningful and impactful
work. We value diversity and believe that forming teams in which
everyone can be their authentic self is key to our success. We
welcome applications from those with diverse backgrounds and
industries. Our hiring process looks beyond just credentials. The
school you went to at 18 doesn't define your potential to thrive
and enrich our culture. Even if you don't meet every requirement,
we invite you to apply.
Keywords: Steer, Meriden , Business Development Manager, Sales , Waltham, Connecticut
