Data Strategy Analyst
Company: Neustar Information Services
Location: New York, NY
Posted on: August 9, 2019
Job Description:
Neustar Information Services, Inc. Data Strategy Analyst (New York, NY) Duties: Perform data mapping, identification, and application of
business rules to data sets. Resolve varying data granularities and support all phases of data collection and
assessment for client database builds. Acquire and profile client data from a multitude of sources, and architect systems
to combine data. Work closely with marketing strategists, scientists, and data engineers to assess first and
third party client marketing and business process data. Perform data profiling, quality assurance, and communicate with
internal and external teams. Design and develop statistical data processing logic, document data flow
requirements for engineers, and design quality assurance rules. Query and analyze data using tools such as Excel, SQL, Tableau,
Python, SAS, R, and Big Data tools such as Databricks and PySpark. Education and Experience: Master’s degree in Business Administration, Marketing,
Economics, Mathematics, or related field and one (1) year of experience performing data analysis in the media and marketing
industry; or in the alternative, a Bachelor’s degree in Business Administration, Marketing, Economics, Mathematics, or
related field and three (3) years’ experience as indicated above. Special Requirements: Also requires demonstrated expertise (DE): using SQL and Python
to process marketing data and develop spend calculations; using Tableau and Datorama to visualize and create
digital dashboard aligning planning data, ad server data, and programmatic data; presenting findings involving big
data to senior management; performing ETL using SQL Server; and performing programming using Python; and measuring
the performance of marketing mix and optimizing strategic plan to increase marketing ROI, using advanced
statistical techniques such as Marketing Mix Modeling. For the position listed above, interested candidates may mail
resume: ATTN: HR, Job Code - RAL01, 21575 Ridgetop Circle, Sterling, VA 20166
Keywords: Neustar Information Services, Meriden , Data Strategy Analyst, Other , New York, NY, Connecticut