Marketing Technology & Analytics, Sr Analyst

Company: Accenture
Location: New York
Posted on: May 24, 2025

Job Description:

Analytics Senior Analyst - Early Career - Full timeWork & Co, part of Accenture Song, is a global design and technology company with offices in the United States, Europe, and Latin America. We're known for uniting the industry's best hands-on strategy, product, and technical talent to generate tangible impact at scale. Client partners include IKEA, Apple, PGA TOUR, Gatorade, Google, Mercedes, Givenchy, the MTA, and more. As Fast Company noted, our engineering and design teams are routinely entrusted with creating digital products for companies which rarely approach outside firms. Forrester Research calls our approach "a model to follow." Visit work.co to learn more.AKDM, the business intelligence practice of Work & Co, is a leader in delivering digital growth strategies guided by data, analytics, and business intelligence. We work with a range of clients - spanning niche players to industry leaders across e-commerce, financial services, travel, entertainment, and consumer packaged goods.About the RoleAs a Senior in the Analytics Solutions role, designing and implementing measurement solutions doesn't intimidate you. Key areas of experience (but not limited to) include interpreting business metrics into a tagging design, configuring, and debugging a tagging container, or helping non-technical clients understand their data capture environment.You thrive in this role when you can grow existing skills while learning new skills, collaborate with teams across disciplines, and help establish a data-driven culture of measurement. Your passion for connecting client needs with a technical solution that directly impacts ROI provides the basis for many crucial downstream processes; complex analysis, data products, and digital marketing performance measurement.Responsibilities

• Collaborate with multiple business teams to assess their objectives and develop tracking and tagging strategies that enable individuals and teams to measure their success effectively.
• Consult with clients and their agencies on projects involving web analytics platform selection, implementation, and remediation.
• Install, configure, and troubleshoot tracking solutions across various channels, including web, mobile apps, and offline sources, using tools like Google Analytics, Google Tag Manager, Adobe Analytics, Dynamic Tag Manager, and others.
• Work closely with client engineering teams to audit tracking implementations, resolve tracking issues, and define quality assurance tests to ensure accurate data capture and alignment with business requirements.
• Lead a team in site tag implementation, custom rules development, and analysis using data layer elements on top-tier Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium.
• Oversee the development of implementation documentation for client developers, detailing page code requirements and data layer specifics to support business analysis needs.
• Provide oversight on quality assurance tests for tracking implementations, ensuring they meet expected standards.
• Offer expert consulting services to clients, addressing web analytics platform strategies and technical challenges.
• Collaborate with internal and external teams to ensure that key stakeholders are informed of best practices for metrics, exposing them to client management and decision makers.
• Conduct training sessions and knowledge-sharing workshops on web analytics for clients and the project team.
• Deploy and test analytics tools in iOS and Android mobile apps, especially through the Firebase SDK.
• Report directly to the Manager of Analytics Solutions.
• Collaborate closely with AKDM's digital marketing teams to improve tracking capabilities, leveraging your expertise in tracking methodologies and best practices.
• Maintain a repository of high-quality technical deliverables, methodologies, and business development documents.
• Evaluate and recommend the technical feasibility of new tools for potential implementation.
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Keywords: Accenture, Meriden , Marketing Technology & Analytics, Sr Analyst, Advertising , New York, Connecticut