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Vice President, General Marketing - 1703369

Company: Fidelity Investments
Location: Smithfield, RI
Posted on: April 7, 2017

Job Description:

Duties: Leads a team responsible for building and managing best-in-class,

business-critical marketing programs aimed at deepening consumer engagement

with investors by leveraging data to plan and execute personal, relevant,

and timely communications via direct mail and email.

Primary Responsibilities:

• Drives and leads direct marketing capability, and employs direct

marketing best practices and skills to develop an ROI-based model to

decision and optimize campaigns

• Guides the development of direct marketing campaigns including

creative direction, learning agenda, test design, targeting, deployment and

optimization.

• Owns and maintains responsibility for the Personalization engine

and its operationalization across marketing and advertising channels

(Fid.com, email, direct mail, social, mobile and paid).

• Manages intake model and prioritization of direct marketing efforts

aligned to the customer segment strategy

• Triggers action on a behavior-based marketing program using CRM

tools and leveraging Fidelity’s entire marketing toolkit.

• Serves as the go-to in house expert for Direct Marketing within PI

and Fidelity, and acts as a trusted partner to marketing leadership

throughout Segment, Campaign Management, CKSI, Account, Creative and

Production teams.

• Partners with measurement and reporting team on learning agendas,

overall test design, A/B and multi-variant testing, disciplined measurement

and an iterative test and learn model.

Requirements: Bachelor’s degree (or foreign education equivalent) in

Marketing, Management Science, Computer Information Systems, Business

Analytics, Business Administration, or a closely related field and five (5)

years of experience in the job offered or five (5) years of experience

performing digital analytics for Fortune 500 firms including Financial

Services. Or, alternatively, Master’s degree (or foreign education

equivalent) in Marketing, Management Science, Computer Information Systems,

Business Analytics, Business Administration, or a closely related field and

three (3) years of experience in the job offered or three (3) years of

experience performing digital analytics for Fortune 500 firms including

Financial Services. Candidate must also possess: Demonstrated Expertise

(“DE”) in strategic consulting, including performing marketing ROI

analytics, market insight/analysis, marketing effectiveness and efficiency

analytics, and segmentation analytics for financial institutions; DE

informing marketing optimization using customer competitive media and

macroeconomic data, and coordinating a matrixed analytic/statistical

resources/team using SAS, SQL, R, Hadoop, and Adobe Analytics Suite to

analyze and produce business insights that inform executive leadership’s

decision making process; DE deploying quantitative analytics (for small

and big data) and qualitative techniques to identify and analyze consumer

purchases, decision journey, and marketing responsiveness -- using both

captive and third party data -- to identify consumer trends and inform the

development of customer acquisition and retention strategies; and DE

creating and delivering operational improvement and strategic planning and

business case models to influence senior management and stakeholders in

strategic decision-making.

To apply, visit http://jobs.fidelity.com and search for Job Number 1703369.

Keywords: Fidelity Investments, Meriden , Vice President, General Marketing - 1703369 , Finance , Smithfield, RI, Connecticut


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